Whether you run a company website, a blog, an e-commerce site or anything in between, chances are good you already know the importance of incredible website design. If you do not know the importance of it, however, chances are good you are letting a lot of revenue and interest fall through the cracks.
For that reason, if your site is in need of a facelift, there are a lot of reasons to convince that now is the perfect time to get it done. No matter if you want to do it on your own or are interested in hiring one of the many fantastic website design services, See more here and keep reading to learn more.
Great website design sets a fantastic first impression
Whenever anybody visits your website, no matter if they are a returning client or someone who could become a customer in the future, you want to set the mood and let them know you are serious about whatever business you are in.
If your site is engaging, beautiful to look at and easy to navigate you will certainly enjoy greater interaction and visits compared to if your site looks outdated, is slow to load and not easily navigated.
It is crucial with Search Engine Optimization
When it comes to getting the traffic you have always dreamed of, you absolutely have to utilize SEO in order to make those dreams a reality. SEO works by Google analyzing every single site and page on the internet to basically rank it when it comes to how related it is to a person’s search on the platform. That means that the site that is most relevant to a person’s need is going to be listed at No. 1 on a valuable searching engine results page.
While you may very well be the most relevant to someone’s search, your ranking will be dramatically impacted if your site is not updated on all fronts.
Some of the most important factors that can impact SEO when it comes to your site is load time and navigability. Of course, making a site look good and updated also plays a serious role. For that reason, those are some key factors that you will want to consider when you are updating your site overall.
It impacts site speed
One of the most important factors when it comes to search engine optimization is the speed in which a home page and all other pages on a given site load. When it comes to website design, a true professional and expert will not only know what is worth it and what is not worth in terms of factors that impact load time, they will also know how to make sure that files such as images and video are optimized to look their best at the smallest file size possible.
This will help you be sure that potential visitors to your site are not simply closing out of the window because your website is taking too long to load.
This might not sound like something that is incredibly important, but trust us, this is one of the biggest mistakes that site owners make when they are trying to improve and update their sites.
It builds trust
Another important feature when it comes to updating your site is allowing visitors to know how and when they can reach someone at your company. Whether that means a chat window opening up with a customer service rep, a number that they can call, or something else on the site that allows them to ask questions or offer feedback, it will quickly build trust with people who come across your site. Thinking of every potential new customer as a potential new relationship to build should certainly inform you when you are updating your site. Great website design can impact that trust dramatically and can eventually lead to your getting more leads and more customers for many, many years to come.
It creates a website that makes sense
One really important thing to keep in mind about website design is that it goes far further than just the colors, font, images and most that you have on your page. It also includes coming up with a user-friendly and logical flow in which the site works. This includes landing pages, subpages, content, and so much more.
Having a great website designer will ensure that every visitor to your site will be able to easily find precisely what they are looking for on your site. Whether it is how to contact a sales rep, the about page where they can learn about you and your great company, the product page where they can buy your wonderful products, or the services page where they can sign up for whatever great service you offer.
This means that you will get more visits to your sites and more leads that will turn into paying customers.
Your competitors are doing it
If you still have not been convinced by the many great reasons why you should invest in a great website designer to update and improve your business’ website, consider this final reason. Your competitors are almost certainly already utilizing professional website design. If you want to remain in competition with them – or want to even beat them out when it comes to be coming the industry leader in your region or across the world.
You are going to want your website to stand out from the competition. The simple truth is that if you have an old, outdated, slow or low-quality website, your top competitors are going to outrank you and they are going to enjoy greater growth because of it.
Your website’s design is highly important because it serves as a real opportunity for you to set your business apart from the competition. This will help you improve your visibility, your leads and your sales in the short term and the long run. It’s hard to think about anything more important than that!