6 Tech Tips for Smaller Businesses


Running a small business is no easy feat. You are responsible for everything from operations to sales to marketing and often on a tight budget. Planning is crucial and your organizing skills will make it or break it. Without a vision, passion, and love for your work, it will be quite hard to achieve your goals.

There are a few things that you could employ to improve your position and chances of success. According to the experts at Modest Software Development, the right software for small business can simplify your workload and give you a real competitive edge.

1. Build a User-Friendly Online Presence

These days, having an awesome website is just as important as having a physical storefront. Your website is the digital face of your brand, so make sure it looks sharp and is easy for customers to navigate. Use simple page layouts, clear calls to action, and fast load times.

2. Go Lean with Cloud Computing

You will likely need a hosting service and other online tools for your business. To keep costs low, embrace cloud computing solutions that charge monthly or annual subscription fees rather than major upfront investments. The cloud model works great for small businesses with fluctuating needs or remote teams since users can securely access data and software anytime, anywhere.

3. Create Cohesive Customer Experiences

Source: dotdigital.com

Today’s customers expect fast, frictionless service no matter how (or where) they interact with a business. So make sure your various tech platforms integrate and share data to create a seamless, cohesive experience.

For example, say a customer starts a purchase online but wants to finish it over the phone later. With a unified system, their order details and history sync across all your channels. Or a returning website visitor could automatically get personalized product recommendations based on their past interests and purchases. Thoughtful tech integration goes a long way.

4. Monitor Your Digital Metrics

As a small business, every dollar of your marketing budget needs to stretch. That’s why it is essential to closely monitor your digital metrics and analytics to see what efforts are paying off.

Set up an intuitive dashboard to track key performance indicators like website traffic sources, conversion rates, cost-per-lead, and customer retention rates. Dig into patterns and trends to iterate your campaigns for better ROI. If specific social media posts, ad campaigns, or retargeting emails are underperforming, adjust or reallocate that spending.

5. Build Out Self-Service Resources

Nobody likes being put on endless hold or waiting days for an email reply. Customers these days want on-demand access to information and support. That’s why self-service knowledge bases are a must for small businesses.

Build out a robust library of tutorials, FAQs, how-to guides, and other helpful content that customers can easily search. Not only does it improve experiences and reduce support costs, but it also establishes your business as a trusted authority.

Consider adding community forums too where customers can swap tips and you can gather feedback.

6. Stay Agile and Keep Learning

Source: forbes.com

The one constant about technology is that it never stops evolving. New software, automation capabilities, and cybersecurity protocols emerge regularly. As a small business embracing tech, it is important to stay on top of the latest updates and best practices.

Subscribe to relevant blogs and newsletters. Attend free online webinars and training sessions. Ask around your network for recommendations on optimizing your current tech stack or discovering new tools.

Additionally, take time to routinely revisit your tech systems to discover what can be tweaked or upgraded to better align with your current operations and goals. An agile, growth-oriented mindset is key.


Technology has leveled the playing field for small businesses in unprecedented ways. Strategically selecting, implementing, and maintaining the right solutions means you can compete with bigger brands through exceptional products, services, and customer experiences.

These tech tips are a jumping-off point, but the most important driver will be your willingness as a small business owner to embrace innovation.