Using Tech for Business Growth – 2024 Guide


Even though starting your own business is a great accomplishment to be proud of, another equally challenging task is growing the company. Today, many organizations turn to tech to integrate, automate, and otherwise change their operational processes. That way, they can reduce overall costs while streamlining their processes. It can also enable them to be even more productive. Understanding a few ways to do so will help you seamlessly integrate it into your processes.

Look into Search Engine Optimization

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Make sure search engines easily find your website. That way, you’ll bring in more traffic. But SEO is about more than just showing up on search engine pages. Instead, you’ll need to show up for the right results. By using intent SEO, you can turn a search engine ranking into revenue since you’ll be at the top for the right term.

SEO isn’t something you can set up once and then forget about. Instead, you need to constantly adjust and maintain it over the years. Many companies find it is difficult to do that, especially if they don’t have a dedicated team. Consider working with a company like Granwehr to create conversion-focused content. It’s especially important to work with an experienced company if you don’t have much SEO knowledge.

Making Things Easier with Mobile

If you are not already heavily relying on mobile marketing, now is the time to do so. Younger people expect to be able to reach companies with their mobile devices easily, and it’s especially important to pay attention to this when you are creating your business growth strategy. If your website is already beautiful, try improving it to make it more mobile-friendly, so you can improve the user experience, boosting its rankings.

Consider adding viewport meta tags, getting more responsive themes, and improving the overall site speed. Ensure that everything is easy to navigate as well. Creating a mobile app can also aid you in increasing access. Apps are a convenient way for everyone to access your organization from their phones. It does not need to have too many features either – it just needs to be simple enough so people can easily find information on services and products.

Suppose you do not like the idea of creating a mobile app. In that case, there are some other ways you can become more mobile as well, like allowing mobile payments and using text messages to market your products. When your site is mobile-friendly, your site is also more likely to show up on search engine results pages.

Using Social Media

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Social media is constantly changing, and it is a great tool for business growth. Ensure that you have pages for your company on all of the major ones. Then post regularly to attract new followers and grow your online presence. Tell all your customers that you are now on social media and ask them to follow you.

Once you have a following, you can then use your accounts for marketing to bring in new customers. You can offer customer service through the platform and engage with clients there. If your following is large enough, you might be able to work with influencers and promote your services and products. Ensure what you share with everyone is actionable – for example, invite them to click a link to visit your online store.

When setting up social media accounts, look for platforms where your potential and current customers already are. That way, it will be easier to target your marketing campaigns and see the biggest return on your investment. Remember, social media marketing is an extraordinarily successful business growth strategy, so now is the time to start.

Consider Cloud Computing

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Businesses used to use applications and programs downloaded on the computer to do various tasks. It was efficient and worked well previously, but today, cloud technology has taken things one step further for companies. Cloud technology helps you use a range of powerful growth strategies. If you are unfamiliar with the technology, it simply involves storing information in the cloud. For example, you are using it every time you edit shared documents or even update your social media. Look for services that let you get more done in one place. Some allow you to do invoicing, collaboration, marketing, and more using one platform.

One of the main advantages of cloud computing is that it lets you manage the company from any place, using any type of device. Plus, having information stored in the cloud means there is less chance of getting lost if a computer crashes. The cloud computing service supplier is responsible for upgrading software and managing the services, leaving you free to focus on business growth. And it improves your mobility since you can use any device to manage the operations.

Use Productivity Tools

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Productivity tools let you maximize your efficiency, which is important when you have many tasks to get done. Doing more in fewer hours is important, especially in the early stages of growth.

Each person may have several roles, and there are often various tasks competing for each employee’s time. You can also track your progress by how productive each person is. Cloud services are a great way to increase this important metric.

You should continually look for ways of increasing your productivity to support the growth of the company. Today’s workers want to be able to use tools that aid them in getting more done in less time. For instance, if you use software to track the amount of time spent on specific tasks, you can determine what generates revenue and the ones that do not lead to increased profits. That way, you can get a better idea of the best tasks to improve, combine, eliminate, or outsource.

Planning is another important part of productivity when it comes to growing your company. For instance, make sure you have a calendar to determine what you will be doing with each hour. You can stay organized and create goals for yourself with this tool. Note-taking apps will also be helpful.