Marketing is essential for any business, having poor marketing in place can quite literally cause your company to fail. Succeeding in business is not easy, in fact, the vast majority of businesses don’t last beyond five years, and a large portion of those failed businesses are let down by their marketing strategies. Whether your business model is selling products, courses, food, training, or anything else, good quality marketing will give your company the best chance at success.

Plus, it should be said that it would be a mistake not to use some of the many tools you can have for free. At the same time, we can see that some of them will require you to invest some money. But this is a type of investment that will provide you with an opportunity to reap a significant amount of benefits, both short-term and long-term. Therefore, checking some of these can be a really great leading force that can help you with a lot of you stumble across pretty much every day.

However, it can be a little bit hard to find ones that will suit you the best. Therefore, you need to be aware that pretty much every company has its own marketing strategy, and that there is no magic formula that can resolve all the issues that you might have with promoting your products or services. With all this in mind, you need to be sure that you need to conduct research in order to find the proper tools that can provide you with a plethora of benefits. Now in collaboration with Maguire Haigh a marketing manager, let’s take a look at some marketing trends of 2024 in order to help get your business going.

1. Artificial Intelligence

Artificial intelligence or AI is extremely beneficial to all of our lives without us even realizing it most of the time. AI is there to make sure our lives run more smoothly, that we have all the information we need at all times such as the weather or traffic times, and it can also greatly increase the customer’s experience when it comes to your company.

Having AI implemented on your website, for example, can guide the customer seamlessly through their buying experience, recommended extra products based on their requirements, and even analyze their future needs. It can be said that AI can serve as an automatization for a plethora of things that require your attention. Therefore, you can be sure that you can save both time and money, and receive some income in the process.

2. Chatbots

Chatbots are a great way of getting your potential customer’s attention right from the get-go. A chatbot can quickly and efficiently answer questions, advertise offers for products, and provide any relevant information the customer is looking for. A chatbot is both engaging and helpful and can win customers over. Acquire has a list of chatbot benefits that you can browse through.

In the beginning, we can say that there were several problems with chatbots. However, we can see that this is a trend that helped a lot of people to achieve some exceptional results. Nowadays, we can see that it established itself as a pretty popular thing among marketers. We can see that it is an irreplaceable thing for the vast majority of marketers.

3. Personalization

Having marketing that is personalized makes the customer feel like a person rather than a number, and making the customer feel valued will go a long way to helping create customers and ensure that existing ones return. When a customer feels special or cared for, they will likely come back, this is far more effective at helping make a profit than using depersonalized marketing aimed at a generic audience.

You can be sure that pretty much every customer will appreciate the marketer’s efforts to make the communication between these two parties much more personalized than what’s done most of the time. So, this is a recipe that provides you with an opportunity to have a much better relationship with customers. This is probably the best way you can make some of the customers into loyal customers who will follow your brand for a really long time in the future. You need to remember that this is probably the best thing you can do.

4. Best Marketing Tools

• Ahrefs

Aherfs is a tool that implements backlinks and analyzes SEO in order to help rank your page higher in people’s online search.

• Spokeo

Spokeo is a reverse phone lookup and email lookup tool that helps you quickly see masses of information from your competitors. Simply use your competitor’s phone number or email address and input either one into the search and in an instant, you could see any social media connected with them, any websites, or other important information that could give you valuable insight into their marketing strategy. Spokeo works like a people search engine and is a fantastic way to get an inside look into how other companies are operating.

• Seoquake

This is a free plug-in that you can use to gain metrics on your SEO viability, and help you rank higher.

• SimilarWeb

SimilarWeb collects data from websites you choose and makes a list of their traffic and sources, this is great for seeing your competitor’s website traffic.

• Moz

For SEO needs such as backlinks, inbound marketing, and analytics, Moz has a great set of resources.

• ScreamingFrog

This is a website crawler that can detect any problems or improvements needed for your SEO needs.

• Hunter.io

Hunter finds valid email addresses from any website online. This tool helps you collate a list of email addresses from websites that are relevant to you, and you know they are live addresses.

5. Video Marketing

As the name suggests, video marketing is a form of advertising through videos rather than images. These videos are a great way to capture people’s attention, and some of the most viral videos online have actually been marketing adverts for certain companies.

Slowly, but surely, video marketing has become pretty much one of the most effective elements you can include in your marketing strategy. Therefore, you can be absolutely sure that having this as a part of your strategy. Investing some percentage of the income into creating these videos can provide you with a plethora of revenue down the road.

6. Influencer Marketing

Online influencers take up the majority of online social media, whichever social media page you scroll through, you can be sure that you will be bombarded with influencers selling products for companies. The reason why it’s so popular is that it works. Having influencers behind your business is a great way to reach a large audience very quickly.

Thankfully, we can see that there are countless of influencers you can make a relationship with a couple of them, and you can be sure that it will be really beneficial for your business. As you can presume, a lot of people will be reached through this channel. Reaching a lot of people who might be interested in buying some of your products and services is an absolute must, in order for your business to grow. This is one of the best ways you can attract a significant number of people over time, most certainly.

7. Branding

Branding for your company is vital; branding leaves a lasting impression in the minds of potential customers, and if you’re branding is professional and vivid, your company with be at the forefront of people’s minds any time they think about you. Put your branding on pens, mugs, t-shirts, stickers, and anything else that people will use and inadvertently advertise your business.

Marketing is the number one way to ensure your company’s success or failure, and as overwhelming as it can be, there are so many great marketing trends such as using influences for promotion, or Spokeo to get ideas from the competition, which all help you have the best chance for your business. You can be sure that you can that you achieve some significant results.