Every small business owner knows that building a company from scratch is pretty stressful work. You need to pay attention to all kinds of elements in order to ensure that everything has been done in a proper manner. It’s needless to say that marketing is a crucial thing that will lead you to success. Naturally, all the people who are interested are coming to your company’s website for a particular reason.
So, you need to make sure that you’ve provided them with all the essential information regarding services and products your organization offers. Besides this crucial information, it needs to be said that a website needs to be of the highest possible quality, both in terms of design and optimization. Making a mistake in one of these two elements could have a pretty negative effect on your results.
On the other hand, doing the right job will ensure that you will have the opportunity to reap all the benefits that come with a properly-designed website. One of the most important traits of every site is to be as smooth as it is possible. We can see that poor page load is one of the commonest reasons why people give up on re-visiting a website for a second time. In order to avoid this scenario, you need to make sure that all is done in the best possible way.
Add to that the fact that there is so much competition in pretty much every niche you can think about. So, you need to do a truly exceptional job in order to stand out from the crowd. So, we would like to help you by providing some crucial information about common web design mistakes pretty much all of the small businesses make while building a website. Without further ado, let us begin.
Mistake #1: Not Hiring a Professional
Since we are talking about small businesses, the commonest mistakes that owners make is not hiring a professional to work on a website. This makes perfect sense since all of the owners of all businesses look to cut some costs on every possible occasion. Even though this looks like a perfect field of work where some of the costs can be lowered a little bit, we would like to point out that hiring a professional is an absolute must. You should look for a professional who has a lot of experience in this field. If you are interested in hiring someone for this work, can visit this website and check all the possibilities.
Mistake #2: Too Much Content on a Website
It goes without saying that having too much content on a website is a grave mistake in the beginning. Therefore, you should keep it as simple as it is possible. The reason is, the potential customer is visiting your site looking for some exact information about a particular product, service, or some information. Overwhelming them with a plethora of different information that cannot be considered as important as it needs to be, in order to lead to conversion. Furthermore, this is an unnecessary waste of resources that can take a toll on the website’s functionality. So, you should be extremely careful.
Mistake #3: Not Enough Content
We’ve described how and why is it so bad to have a lot of unnecessary content on your website. Now we would like to talk about why is it important not to have a small amount. The minimalist approach is going to perform well only if you do it in a proper way. Otherwise, you are looking at pretty much nothing. Every person who visits a website looks for some information of interest, if you don’t provide it, you cannot be sure that you will receive all the benefits you are looking for. So, the key is to find the right balance. Only by doing that you will be able to achieve some positive results.
Mistake #4: Too Many Colors and Features
It goes without saying that minimalism is the most popular trend by far when it comes to web design. So, you need to make sure not to make your site too flashy and busy. One of the main reasons this is not a good move is that making this kind of design will mean that the site in question will not look good on mobile devices. If you have in mind that the biggest chunk of internet users is using their mobile devices, you can be sure that this is one of the gravest mistakes you can make in this regard. The key is to have a proper balance in order to ensure compatibility for every kind of device.
Mistake #5: Slow Page Load
At the beginning of our article, we’ve said that poor page load is one of the commonest reasons why people give up on looking at a website. The source for this can be found in the fact that people get enthusiastic at some moments. Therefore, we can see that all of the resources are then wasted on insignificant things for the site. One of the priorities every web designer needs to have is to have a proper page load. That way, visitors will not lose patience. According to some reports, we can see that a vast majority of people give up after two seconds of slow page load. The idea time is around one second.
Mistake #6: Not Having Relevant Content
Since the content and SEO are the bread and butter for almost every business, it means that these two elements need to be of the highest possible quality. One of the most important things about content is that it needs to stay relevant in order to be fruitful. Not having relevant content is simply not going to cut it. This happens when your webpage has some outdated content. Therefore, you need to make sure that everything that is published on a site is one of the newest possible date and the highest possible relevance. Otherwise, you are looking at a basic waste of time and resources, which is not good at all, you will surely agree.